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The Tour of China, Part 1

CHAPTER 1 – THE RACE THAT COULD HAVE CHANGED PRO CYCLING (Editors’ Note: The Tour of China in 1995 was a unique moment in pro cycling history, taking place at the tipping point in China’s political and economic history when it emerged as a global commerce superpower. Medalist Sports, in its original iteration led by founder Mike Plant, produced an event against seemingly insurmountable odds.  When the opportunity arose to break into the international market, and corner what could have been a lucrative long-term commitment to build world-class racing in the Far East, Plant and his Medalist team seized the moment and made history. What follows is the first-hand account of Steve Brunner, currently the President of KOM Sports Marketing, but then a Vice President of Medalist. Brunner, a trained journalist who covered eight Tours de France for such publications as the Los Angeles Times and...

The Tour Of China, Part 2

CHAPTER 2 – EPIC STORIES FROM AN HISTORIC RACE (Editors’ Note: The Tour of China in 1995 was a unique moment in pro cycling history, taking place at the tipping point in China’s political and economic history when it emerged as a global commerce superpower. Medalist Sports, in its original iteration led by founder Mike Plant, produced an event against seemingly insurmountable odds.  When the opportunity arose to break into the international market, and corner what could have been a lucrative long-term commitment to build world-class racing in the Far East, Plant and his Medalist team seized the moment and made history. What follows is the first-hand account of Steve Brunner, currently the President of KOM Sports Marketing, but then a Vice President of Medalist. Brunner, a trained journalist who covered eight Tours de France for such publications as the Los Angeles Times and USA Today,...

The Tour Of China, Part 3

CHAPTER 3: EAST MEETS WEST – MEDALIST’S MARKETING CHALLENGE (Editors’ Note: The Tour of China in 1995 was a unique moment in pro cycling history, taking place at the tipping point in China’s political and economic history when it emerged as a global commerce superpower. Medalist Sports, in its original iteration led by founder Mike Plant, produced an event against seemingly insurmountable odds.  When the opportunity arose to break into the international market, and corner what could have been a lucrative long-term commitment to build world-class racing in the Far East, Plant and his Medalist team seized the moment and made history. What follows is the first-hand account of Steve Brunner, currently the President of KOM Sports Marketing, but then a Vice President of Medalist. Brunner, a trained journalist who covered eight Tours de France for such publications as the Los Angeles Times...