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Team Optum: A Model for the Future?

Several pro cycling teams have generated considerable buzz over the past few years by cracking down on doping, boasting new internal testing requirements and protocols, and promoting themselves as “the clean team” to potential sponsors.  But few if any other teams in the U.S. or in the WorldTour have developed the stellar and consistent record of Team Optum presented by Kelly Benefit Strategies and its predecessor teams – going on almost twenty years now without a single positive test.  While many teams over the years have boasted to be clean, “we actually are the clean team,” says team owner and managing director Charles Aaron. In American cycling, Aaron may be one of the most influential people that you’ve never heard of.  However, as head of Circuit Sport (www.circuitsport.com) he has actually been active in professional bike racing for more than two decades.  His teams employ more...