Most people around the American cycling scene are at least vaguely aware of PeopleForBikes (PFB). We see the PFB logo on a tee shirt or cap or a bike jersey here and there. We hear the name in the cycling press now and then – usually about some sort of broader community effort or political initiative. But many people don’t really understand exactly what PeopleForBikes is – what the organization consists of, and what it actually does to help us, as either enthusiasts or serious cyclists? Below, we explore the mission and activities of PFB against the broader backdrop of changes going on in cycling today. We also ask what we as cyclists can do to help the organization? PeopleForBikes is an industry coalition made up of 280 cycling-industry members, and some 1,000 Ride Spot retailer members, along with a cycling community of almost 1.4 million individual riders. It was founded...