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The Forgive Me Roadshow

Lance Armstrong has staged a series of publicity events over the last few weeks in which he has reconciled with key victims of his past behavior.  Whether in the company of Emma O’Reilly, his former team masseur whom he at one time branded an “alcoholic whore,” or Christophe Bassons, a former French bike racer whom he helped push out of cycling for speaking out against the doping culture, the formula is contrived and predictable.  Armstrong claims that he is primarily a victim of the times – and maybe to some extent his own personal shortcomings – while simultaneously appealing for sympathy and forgiveness. This “Forgive Me Roadshow” is an image-improving longshot to sway opinions ahead of key rulings in Armstrong’s ongoing legal troubles.  He also appears to be laying a trap for his biggest critics: if they respond with anger or reject his apologies, it reinforces his argument that...