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Economics and Sponsorship

Race Economics — What COVID-19 Has Revealed

NASCAR and Pro Cycling – Different, but Similar

Licensed Team Apparel Sales a Missed Revenue Opportunity

The Invisible Return of Pro Cycling

Cancelled Events – Why Can’t I Get My Money Back?

How Pro Teams Can Reach Fans During the Lockdown

Coronavirus Poses a Major Threat to Cycling Sponsorship

Creative Ways to Stretch the Sponsorship Dollar

Inside the AIGCP’s Challenge to the UCI

How the 2017 World Championships in Norway Went Bankrupt

The Rapha Roadmap Report – A Ten-Part Analysis of Pro Cycling

Zwift’s eSports Play Could Win Big

China is Not the Solution (Recently Announced Initiatives Will Not “Save” Cycling)

Was Sky The Limit? (Will Cycling Ever See Another Team With This Kind of Budget?)

McLaren Races to the Rescue?

Trek Extends Sponsorship Approach to Women’s WorldTour

Gambling on Pro Cycling’s Future (How Will Legalized Gambling Impact Cycling?)

BMC in Crisis: The Same Old Problem (Cycling’s Sponsorship Woes Continue)

“Beer Money” or “Nest Egg?” – Revamping Cycling’s Prize System

Tapping Cycling’s Hidden Goldmine (Improving the Delivery of Televised Races)

Adapt or Die – Will Cycling Embrace the OTT Revolution?

Canary In The Coal Mine? (Cannondale-Drapac’s Desperate Search for Sponsorship)

Entering a New Dimension (Team Dimension Data Struggles to Stay in the WorldTour)

Revitalizing American Bike Racing – A Talk with Michael Aisner: Part 2

Cycling TV – An Over The Top Revolution

Whither the Giro? (A Change in Ownership for the Giro d’Italia)  

A Crazy Idea, or a Sure Bet? (Where Will Peter Sagan Land?)

Fiddling While Rome Burns? (Will International Conglomerates Move into Cycling?)

New Twists on Sponsorship: Good or Bad?

Kill Your Television? (Will New Distribution Technologies Make TV Obsolete?)

The International Pro Cycling League (IPCL) – Overview

The International Pro Cycling League (IPCL) – Full Business Plan

Home Sweet Home: How U.S. Racing Can Reshape Pro Cycling

Out of Africa: How MTN-Qhubeka’s Model May Change Pro Cycling

Team Optum: A Model for the Future?

Changing the Business Model: (3) Modernizing the Calendar and Competitive Structure

Changing the Business Model: (2) Building the Sponsorship Base

Changing the Business Model: (1) Strengthening the Financial Foundation

New Sponsor Belkin Has Much to Cheer in its Debut Tour de France

Your Name Here:  Improving Sponsorship Opportunities in Pro Cycling