The Outer Line Review of “Le Fric – Family, Power, and Money: The Business of the Tour de France” by Alex Duff Every historical attempt or plan to expand, diversify or modernize pro cycling – and there have been many – inevitably bump into the same hurdle, some would say brick wall. The so-called breakaway league, the efforts of Cycling 2020, Change Cycling Now and other initiatives a decade ago, through the Rapha Roadmap a few years ago, the on-going efforts of Velon and other more recent ideas, have proposed new ideas to grow the fan base and revenue potential of pro cycling. And all of them have two major things in common: none have really been successful, and they’ve all run headlong into stiff resistance from the Amaury Sport Organisation (ASO). The ASO has, for almost three-quarters of a century, operated the Tour de France, and many of the other most valuable assets in pro...