In Episode 8 of our ongoing “Retrospectives” podcast, Steve Brunner talks with long-time American racer, Fred Rodriguez [Listen on Spotify & Apple]. The U.S. has not produced a slew of top sprinters at the world-class level in road cycling, but, “Fast Freddie Rodriguez” was one of a handful. Tactically sound, Rodriguez had a lengthy and prolific career, winning stages of elite races Giro d’Italia, Tour de Suisse, 4 Days of Dunkirk, and Tour de Georgia. Known as a top lead-out man for a number of years, he was also a good one-day specialist with podium finishes in Milan-San Remo, Gent-Wevelgem, and San Francisco Grand Prix. He may be most notable for his record four U.S. Pro National Championships, the last being in 2013, at age 39. The Apple podcast is available for direct download from The Outer Line podcast...

(Joe Harris and Steve Maxwell Take a Detailed Look at How Pro Cycling Should Address Climate Change and Other Environmental Challenges) Environmental challenges and climate change represent some of the most important and contentious topics of our era – igniting controversy, debate and innovation in every facet of our scientific, economic, cultural, and political institutions. The urgent need to reduce on-going carbon emissions into the earth’s atmosphere is perhaps the most critical and overarching global geopolitical objective of our times. Yet, real progress is slow, and treaty-based carbon reduction targets remain unrealistic and unenforced.  Almost all industries are now taking steps – most very haltingly – to address their carbon footprint and commit to more environmentally sustainable practices. This is increasingly perceived to be good for business, because it will presumably...

In 2019, The Outer Line published a detailed analysis of the pro cycling media marketplace, highlighting over-capacity and predicting an imminent consolidation and industry downsizing. The challenges that confronted pro cycling media at that time reflected conditions in many other niche sports verticals, and many of those predictions have materialized.

The Outer Line Review of “Le Fric – Family, Power, and Money: The Business of the Tour de France” by Alex Duff Every historical attempt or plan to expand, diversify or modernize pro cycling – and there have been many – inevitably bump into the same hurdle, some would say brick wall. The so-called breakaway league,  the efforts of Cycling 2020, Change Cycling Now and other initiatives a decade ago, through the Rapha Roadmap a few years ago, the on-going efforts of Velon and other more recent ideas, have proposed new ideas to grow the fan base and revenue potential of pro cycling. And all of them have two major things in common: none have really been successful, and they’ve all run headlong into stiff resistance from the Amaury Sport Organisation (ASO). The ASO has, for almost three-quarters of a century, operated the Tour de France, and many of the other most valuable assets in pro...

The Giro d’Italia’s mostly boring stage 3 painfully reminded fans of pro cycling’s lackluster and unimaginative television format. Inspiring scenery of Budapest, the Danube, and medieval castles may generate new tourism, and some diehards may have tuned in for the intermediate sprints every hour or two. But by and large, until the last few minutes of the five-hour coverage, viewers were treated to three unknown Italians in a futile break – trying to snare marketing impressions for drone and hamburgers – interspersed with repetitive and monotonous shots of the peloton rolling along. Televised bike racing has been static for the last 50 years – cameras on motorcycles and helicopters, fixed-wing aircraft signal relays, all converging in a single transmission feed with different commentators narrating the same action in different languages. There is no reason why drones couldn’t be used...