(Joe Harris and Steve Maxwell Take a Detailed Look at How Pro Cycling Should Address Climate Change and Other Environmental Challenges) Environmental challenges and climate change represent some of the most important and contentious topics of our era – igniting controversy, debate and innovation in every facet of our scientific, economic, cultural, and political institutions. The urgent need to reduce on-going carbon emissions into the earth’s atmosphere is perhaps the most critical and overarching global geopolitical objective of our times. Yet, real progress is slow, and treaty-based carbon reduction targets remain unrealistic and unenforced. Almost all industries are now taking steps – most very haltingly – to address their carbon footprint and commit to more environmentally sustainable practices. This is increasingly perceived to be good for business, because it will presumably...